Three brand businesses,
and global business partnerships.
Each brand has its own customers and delivery model.
Headquarters connects planning, partners and operations.
01 / RESIDENTIAL & OPERATION
THE STAY ON
Improving residential spaces and connecting day-to-day operations.
- Customers
- Residents, property owners, rental businesses, existing gosiwon operators and new entrepreneurs
- What we provide
- Space planning and renovation; contract, cleaning and supply management; resident issue intake and response
- Operating model
- A directly operated model supporting selected or integrated management and branch-manager app subscriptions
- Practical basis
- Direct acquisition and renovation in Gyeyang, headquarters' design and operating experience, and specialist construction partners
Gyeyang is one model of the wider brand. Facilities and terms are specified by each location.
Explore THE STAY ON
02 / MATERIAL CONNECTION
JAJAEIT
An online space where buyers connect directly with material suppliers.
- Customers
- Consumers looking for interior and building materials, and suppliers presenting their products
- What we provide
- An online space connecting suppliers' product information with buyers' searches
- Operating model
- Providing the platform for direct connections between buyers and suppliers
- Business focus
- Connecting the search for materials with suppliers' access to customers
SEGI E&I plans the platform and brand, creating connections between suppliers and consumers.
About the JAJAEIT brand
03 / FRAGRANCE & FABRIC CARE
MIELING
Starting with dryer sheets, bringing lasting fragrance to everyday life.
- Customers
- Consumers who value fragrance and the feel of products in clothing and everyday spaces
- What we provide
- MIELING dryer sheets, featuring the Coconut Crème fragrance concept
- Operating model
- Linking brand philosophy, product concepts and packaging with online product promotion and sales
- Expansion direction
- Beginning with dryer sheets, expanding into perfume, diffusers and fragrance-focused products
Perfume and diffusers illustrate the brand's expansion direction. The first product category introduced here is dryer sheets.
Explore MIELING and its products
04 / KOREA × CHINA
Global Business
Connecting Chinese products with Korea and Korean products with China.
- Potential partners
- Chinese manufacturers and suppliers, businesses entering Korea, and Chinese partners seeking Korean products
- Focus products
- Electrical, electronic and building products, plus proposals matched to market demand
- Scope of cooperation
- Market research, sales-channel review, after-sales cooperation and Korean product sourcing
- Experience base
- Privacy-film sales and trading experience in China, alongside our materials and product business history
Roles, supply terms and after-sales scope are agreed after reviewing the products and target markets.
Chinese partner recruitment and cooperation ↗HOW SEGI E&I WORKS
Headquarters sets the direction,
and connects execution with specialist expertise.
We define customers and delivery scope, then connect sites, partners and online channels.
- 01
Understand customers and sites
Identify improvements in residential life, material searches and product use.
- 02
Define the offering
Determine the spaces, management tasks, platform or products to provide.
- 03
Execute with partners
Connect headquarters' planning with specialist construction and partner capabilities.
- 04
Manage operations and customer touchpoints
Connect with customers through management apps, brand websites and online sales channels.
BUSINESS CONTACT
What kind of cooperation do you need?
Discuss space improvements and operations, materials-platform partnerships, products or distribution.